Murata has prepared the “Mid-term Direction” that includes actions to be taken over a three-year period for achieving the long-term vision and sustainable growth. In our previous integrated report, we briefly mentioned our midterm plan for fiscals 2019 to 2021. Here, we will look back on the previous mid-term (Mid-term Direction 2018) and introduce details on the current mid-term (Mid-term Direction 2021).
Review of Mid-term Direction 2018
In Mid-term Direction 2018 (fiscals 2016 to 2018), we worked to solidify our foundations in the three promising markets of automotive, medical/healthcare, and energy while maintaining a competitive advantage in the communications market, one of our foundations, in order to “set out on a new growth trajectory” beyond the growth in reliance on the high-end smartphone market. We were able to grow our efforts in the automotive market to the extent that it became a foundational business along with communications.
We will position medical/healthcare and energy markets as challenges to take on from a long-term perspective in the next three years, and make continual efforts to this end.
Long-term vision (Vision 2025)
[Theme]Murata focuses on strengthening “Business & Management Foundation” in order to seize expanding business opportunities and realize Healthy & Sustainable Growth.
Where Murata wants to be in 2025
Innovation driven by CS/ES
ALL Murata employees collaborate with one another, innovate, and create new value.
Global No.1 Component & Module Supplier
Murata aims to become the first-choice supplier in the target segments of each business while expanding the nature of value provision from parts to solutions.
Foundational markets, Challenging markets, Next New markets
Acquire and enhance core competencies, and achieve the following:
- Automotive as a foundational market following Communication market, as a pillar of profit.
- Continue to challenge in Energy and Medical/Healthcare markets.
- Explore promising NEXT NEW markets.
Mid-term Direction 2021 (fiscals 2019 to 2021)
In the communications and automotive markets, a large wave of environmental change, which could be considered a paradigm shift, is just around the corner.
In order to attract business opportunities from these markets and achieve sustainable growth, it is necessary to strengthen the foundations of the organization and work structures in accordance with the expanded size of the company.
In the expanding markets, we will aim for healthy growth so that we can provide Murata’s value that satisfies customers and allow each and every employee feel rewarded as they continue to grow.
3 corporate-wide issues and mid-term basic policies for seizing expanding business opportunities and realizing Healthy & Sustainable Growth