Murata’s core competencies 1

Since most of our sales are generated from products with high shares in global markets, we have opportunities to communicate with customers in a wide range of industries, which allows us to stay ahead of and anticipate customer needs.
Even in a vastly changing business environment, we are able to continue to provide value to our customers by boosting cooperation of each function, formulating four roadmaps, anticipating customer needs, and preparing optimal solutions as a company. The sales and marketing department produces the Market Roadmap based on general trends in the market. It is then integrated with medium- to long-term customer needs of the sales promotion department of the business divisions, thereby composing the Needs Roadmap. These are connected to the Product Roadmap and the Technology Roadmap by the development department, which in turn are linked to R&D and product development. Using “marketing by everyone” as our motto, we leverage our global network to anticipate customer needs ahead of any other company, and each employee maximizes value offered to customers.

We will increase our collective strength by enhancing and connecting respective strengths together.