Murata’s core competencies 1

Murata’s core competencies 1

Anticipation of market changes and customer needs

A network is in place to provide Murata’s services and products anywhere around the world, including in Japan, Asia, the Americas, and Europe. Using “marketing by everyone” as our motto, we leverage our global network to anticipate customer needs ahead of any other company, and each employee maximizes value offered to customers.


Formulation of roadmaps leveraging marketing capabilities

New technologies such as IoT, automated driving, AI in the 5G era will change not only individual electronic devices, but also transportation systems, cities, and society as a whole. We have strengthened our efforts to look to the future and provide optimal solutions that will meet customer needs by boosting cooperation among sales, marketing, development, and production in order to continue to provide customer value in this vastly changing business environment.
As one of those activities, we have formulated four roadmaps. The Sales & Marketing Unit evaluated general trends in the market and produced Market Roadmap, and the sales and marketing departments in each area and the sales promotion department of the business divisions integrate this Market Roadmap with customer needs over the medium to long term, whereby composing Needs Roadmap. These are connected to Product Roadmap and Technology Roadmap by the development department. Roadmaps are revised every year and reconnected to R&D and product development.