The Healthcare Business Requires a Medical Perspective
When a company enters a new field, the most realistic approach is to begin where it can find technical or disciplinary affinities to its traditional business. What is indispensable in the healthcare business, however, is to have a medical perspective; and this is something totally new to us. Because of this, our first priority is to find what we can do with our existing technologies and learn to understand design philosophy while working with our customers. In addition to accumulating evaluation data through joint research with universities and other institutions, our department provides advice on responding to legal regulations. Developing a new business is an extraordinary undertaking that requires everyone's knowledge and effort, and it is obvious that the path to viability is through support by customer and consumer. To successfully provide product functionality as well as solid evidence for that functionality, we need a completely new category of sales capability.