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With the expansion of the electronics area surrounding Murata, such as the progress of digitalization associated with the spread of 5G, the electrification of automobiles, and the new business opportunities in the out-car area that will result, the definition of customers is expected to change.For example, in the area of communications, our business has been mainly supplying components and modules to smartphone manufacturers, but with the expansion of applications utilizing communications, such as local 5G and telemedicine, the value demanded by our customers is shifting to software and solutions. For such customers, we are required to propose solutions that include not only the sale of electronic components but also the utilization method of communications. In order to continue to provide value to our customers in an ever-changing society, Murata must expand the value it can offer.Against this backdrop, Murata, as layer 3, will build a new business model by combining with layers 1 and 2 and utilizing its accumulated knowledge of communications and other areas, as well as by identifying a wide range of possibilities without being bound by the conventional framework of markets, commercial products, or business forms.Of course, we will continue to provide value through technological innovation in layers 1 and 2 of Murata’s existing base business. Layer 3 is positioned as an area of challenge for Murata’s long-term development. In addition, we will consider areas that are difficult to tackle by extending Murata’s existing capabilities and framework, including co-creation with external parties.
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Under Medium-term Direction 2024, we will identify areas where Murata can leverage its strengths while building on quick successes and small successes as the first step toward making third layer businesses a pillar of our portfolio in 2030 and beyond. Furthermore, in order to create new businesses for the third layer, we will implement a concrete strategy that includes human resources and organizational structure to address issues that cannot be addressed within the existing internal framework.
As mechanisms for promoting innovation for the development of third-layer businesses, we are creating “technology displays” to showcase our technology to customers and partners and are actively pursuing “knowledge collaboration” with external parties. By turning the ideas generated through these various initiatives into actual commercial ventures, we will develop businesses for the third layer.
A project administered jointly with our partner companies. Involves providing Murata’s products to start-ups, solicit ideas for new products and services, and providing support for everything from prototype production to mass production and sales, in order to bring these ideas to commercialization.
Find out more about “KUMIHIMO Tech Camp with Murata”
An experience-based facility for introducing Murata’s solutions and technologies for the in-vehicle system market
Find out more about “MURATA Mirai MOBILITY” here.
A facility that promotes knowledge collaboration. Visitors can experience Murata technologies and products that could lead to the technologies and applications of the future.
VC investment in Japan and overseas. Involves collecting information about start-ups, markets, and technologies around the world.
Factory showcasing is designed to generate business opportunities by bringing our wares to our plants and allowing customers to come in and view them, handle them, and try them out.As one of our third-layer businesses, we aim to provide solutions for social issues. There are a myriad of social issues, but ones such as human (employee) safety and health, decarbonization, and disaster prevention are also faced by the Group’s business and production sites. Our factories can thus serve as excellent models where the effectiveness of our products in addressing issues has been verified and data has been accumulated, enabling us to demonstrate the convenience and value of our solutions to customers.We therefore intend to develop our third-layer businesses by proactively turning our plants into showcases and also presenting the data required for deploying our solutions in society.
Here, we have installed a renewable energy system that utilizes our proprietary control technology (efinnos). It combines large solar panels and storage battery units with our proprietary energy management system that allows for real-time optimization of energy use through integrated management of information such as production plans, electricity consumption, weather conditions, and power generation projections.The Hokuriku region, where Kanazu Murata Manufacturing (Fukui Prefecture) is located, is an area of low solar radiation and heavy snowfall. We utilize knowledge and data obtained under these harsh conditions to improve our products and operations. We are also able to offer customers optimal effectiveness simulations using this empirical data.
The Wireless Sensing Solution is a tool used to wirelessly collect and visualize various types of sensor data such as equipment vibrations, current, and temperature. This tool enables easy sensor installation and data collection without wiring work. Monitoring the trends of this data makes it possible to realize predictive maintenance of equipment, increased efficiency of inspection work, energy savings, and more. We allow our customers to see the technology as it is actually being utilized in some of our business locations, including Komatsu Murata Manufacturing in the Ishikawa Prefecture. This also helps tool helps to propose optimal solutions to the diverse issues our customers face.