Murata’s core competencies 1

Anticipation of market needs

A network is in place to provide Murata’s services and products anywhere around the world, including in Japan, Asia, the Americas, and Europe. Using “marketing by everyone” as our motto, we leverage our global network to anticipate customer needs ahead of any other company, and each employee maximizes value offered to customers.

Formulation of roadmaps leveraging marketing capabilities

New technologies such as IoT, automated driving, and AI in the 5G era will change not only individual electronic devices, but also transportation systems, cities, and society as a whole. We have strengthened our ef for ts to look to the future and provide optimal solutions to our customers by boosting cooperation among sales, marketing, development, and production in order to continue to provide value to our customers in this vastly changing business environment.
As one of those activities, we have formulated four roadmaps. The Sales & Marketing Unit evaluated general trends in the market and produced the Market Roadmap, and the sales and marketing departments in each area and the sales promotion department of the business divisions integrated this Market Roadmap with customer needs over the medium to long term, whereby composing the Needs Roadmap. These are connected to the Product Roadmap and the Technology Roadmap by the development department. Roadmaps are revised every year and reconnected to R&D and product development. Based on the roadmaps, product technologies that offer the highest level of technical services to customers play the role of finalizing the services as a product as they respond to customers on the frontline during the new product development phase and provide feedback on detailed needs to the development department.

Murata’s core competencies 1

Anticipation of market needs

Murata’s core competencies 2

Continuous R&D investment enabling product development and accumulation of intellectual property

Murata’s core competencies 3

Strong monozukuri capabilities enable timely supply