Vision 2030 (long-term direction)

Murata will innovate to create a continuous cycle of social
and economic value and contribute to the enrichment of society.

Murata Vision 2030

In order to respond to a drastic change in the environment and to continuously increase the corporate value, Murata established Vision 2030 as the long-term direction that gives detailed guidance as to the necessary preparations while inheriting the fundamental principles from Vision 2025.

Innovator in Electronics
Murata will innovate to create a virtuous cycle of social and economic value and contribute to the enrichment of society.

Global NO.1 Component & Module Supplier

Murata will be the best choice for customers and society

Murata provides the essentials
Murata in everyday life

Murata’s electronic components are used as an essential part of the social infrastructure for enriching people’s basic needs. Murata will continue to respond to society’s needs with constant innovation and promote the evolution of components. Murata’s components are broadly and deeply rooted in society and support people’s everyday lives.

Murata enables the future
Solving social issues

Electronics are also widely used as tools for solving social issues. Murata will not just provide components but will utilize electronics as a breakthrough to pursue sustainability of the Earth and society. Murata’s innovations will accelerate the realization of an unrestricted, more convenient future.

Murata evolves through innovation
Practicing sustainable operations

Murata will innovate to reduce the impact of our business operations on society and the environment. We are committed to realizing our business processes that are in harmony with society.

The value creation Murata aims for as an Innovator in Electronics

Image of Innovator in Electronics

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The expression “Innovator in Electronics” embodies Murata’s desire to be “a leader in innovation for the electronics industry.” By putting this idea into practice and by building solid, trusting relationships with our customers, Murata has established a global brand of capacitors and communications components.

On the other hand, as the scale of our business has grown and Murata has become a large enterprise, our impact on society is much greater than before. For Murata to proactively create value as a true Innovator in Electronics without being swallowed by the powerful tides of change going forward, it is important that we expand the scope of the value we provide from just “innovation for customers” to also include “innovation for solving social issues.” In addition, there is already a shared awareness worldwide of a transition to a sustainable society. Vision 2030 depicts where Murata wants to be, that is, how Murata can uniquely contribute to achieving the sustainability of society and our enterprise.

As a growth strategy to get where Murata wants to be, we will “deepen core businesses and promote evolution of business models” and “execute four management transformations.” With these visions, Murata will ensure the coherence of the initiatives towards 2030 to get where Murata wants to be. And in achieving that, Murata aims to be “the best choice” for customers and society as well as the global No.1 component & module supplier.

Bringing together diverse personnel from around the globe, we aim to be innovators as individuals and as an entire organization

Bringing together diverse personnel and enabling them to play an active role that takes advantage of their individuality is the key to responding flexibly to intense change and uncertainty and continually innovating. Murata honors differences such as race, nationality, religion, belief, disabilities, gender, age, place of origin, sexual orientation and respects the invisible diversity of our employees, including capabilities, knowledge, and experience. We will continue to foster a culture where all employees can use their varying experience to enhance their capabilities and demonstrate their strengths.

It is particularly important that diverse individuals help each other to improve, engage in dialogue with each other, and sympathize with the Murata Philosophy and Vision. By respecting the diversity of individuals and building trust, connections, and harmony across teams, departments, and sites, Murata can continue to be an innovator as an entire organization that solves its customers’ needs and social issues.

Vision 2030: A growth strategy to get a Murata vision

Deepen core businesses and promote evolution of business models

In order for Murata to continue to create value as an innovator in the drastically changing electronics industry, it is necessary to capture the global trends of technology and changes in society and reflect them in business management. In order to create various innovations looking ahead to the future from a long-term perspective, Murata uses a three-layer portfolio in its business management to create value.

3-layer portfolio

Layer-1

Standard-products business (EI)

Layer-2

Application-specific components business (ASC)

Layer-3

Creation of new business models

Four business opportunities

Core fields
Communications

Improved accuracy for demand forecasting and strengthening production capacity in advance

Mobility

Automobile industry entering an age of once-in-a-century revolution

Challenge fields
Environment

Markets where promises have been made to become a sustainable society

Wellness

Pursuing new prosperity for an age when people’s expected lifespan reaches 100 years

Execute four management transformations

Management that creates a continuous cycle of social value and economic value

Autonomous and decentralized organizational management

Change-responsive management based on hypothetical thinking

Digital transformation (DX)