Murata's logo displayed on the back of hydrogen fuel cell trucks stands as a symbol of the company's commitment to building a sustainable future.
Takazawa: "Beyond reducing our environmental impact, initiatives like these are key for enhancing good will around our brand both internally and externally. That's why we chose to display Murata's logo on these hydrogen fuel cell trucks. One of the project's key objectives was to generate interest in both Murata and environmental sustainability by operating marked eco-friendly trucks throughout China. Additionally, communications opportunities like these in the logistics field are usually limited, even within our supply chain."
A hydrogen fuel cell truck with Murata's logo
On May 6, 2024, MCI held a send-off ceremony for the hydrogen fuel cell truck at its Wuxi plant, with government officials and other key stakeholders in attendance. The event drew significant attention and received widespread media coverage.
Send-off ceremony
Takazawa: "As an innovator in the electronics industry, setting an example is essential. I also believe there is significant value in actively promoting our initiatives within the logistics sector. This not only motivates employees at logistics sites but also creates a positive ripple effect across various areas. Our collaborations with Yusen Logistics and JD-LINK appear to have sparked interest from other companies in adopting hydrogen fuel cell trucks. It's deeply fulfilling to see our efforts to reduce environmental impact gaining momentum and making a meaningful contribution to both the environment and society."
Mr. Takazawa's experience in developing a green supply chain using hydrogen fuel cell trucks reaffirms the importance of embracing a growth mindset.
Takazawa: "Traditionally, the logistics field has operated on the principles of QCDS (Quality, Cost, Delivery, Service), which contribute to business growth. However, it's vital to include 'environment' and evolve this framework into QCDSE. Digital transformation (DX) also plays a key role in this evolution. Incorporating these factors can enhance awareness at logistics sites and inspire fresh ideas. For this reason, I am committed to further strengthening cross-functional collaboration within the company and focusing on creating new value and incorporating insight from external experts."
This article highlights Murata's initiative at its sales sites in China to transition to hydrogen fuel cell trucks.