Murata’s core competencies 1

The power to read the future

Since most of our sales are generated from products with high shares in global markets, we have opportunities to communicate with customers in a wide range of industries, which allows us to stay ahead of and anticipate customer needs. Using “marketing by everyone” as our motto, we leverage our global network to anticipate customer needs ahead of any other company, and each employee maximizes value offered to customers.

Formulation of roadmaps leveraging marketing capabilities

New technologies such as IoT, automated driving, and AI in the 5G era will change not only individual electronic devices, but also transportation systems, cities, and society as a whole. We have strengthened our efforts to look to the future and provide optimal solutions to our customers by boosting cooperation among sales, marketing, development, and production in order to continue to provide value to our customers in this vastly changing business environment.

As one of those activities, we have formulated four roadmaps. The Sales & Marketing Unit evaluated general trends in the market and produced the Market Roadmap, and the sales and marketing departments in each area and the sales promotion department of the business divisions integrated this Market Roadmap with customer needs over the medium to long term, thereby composing the Needs Roadmap. These are connected to the Product Roadmap and the Technology Roadmap by the development department.

Roadmaps are revised every year and reconnected to R&D and product development. Based on the roadmaps, product technologies that offer the highest level of technical services to customers play the role of finalizing the services as a product as they respond to customers on the frontline during the new product development phase and provide feedback on detailed needs to the development department.

Murata’s core competencies 1

The power to read the future

Murata’s core competencies 2

The power to give shape to needs

Murata’s core competencies 3

The power to deliver value